Print in-house, and still look great!
Many companies have already made the decision to take their printing in-house – it’s cost-effective, it saves time, and they can tailor their print runs to suit their needs.
And now there’s one more reason to do-it-yourself!
Introducing the new range of specialty HP Business Communication papers available exclusively through Corporate Express.
The range includes heavier gloss papers for printing brochures and promotional material, creating a professional, high-quality look, whether you’re using ink-jet or laser colour printers.
These new business papers have been designed and tested with HP Laser jet printers and toners to produce perfectly matched, colour-consistent results. These papers are reliable, they won’t jam, and there’s no who-through on double-sided printing.
Corporate Express offers the complete range of HP Business Communication Papers including:
• Colour Laser Photo Papers for exceptional photo-quality results.
• Colour Laser Brochure Papers for pro quality full-colour brochures and flyers.
• Colour Laser Presentation Papers for high quality proposals and presentations.
All HP Business Communication Papers are available in both gloss or matte.
Why take your print in-house?
More and more companies are printing brochures, flyers and other marketing collateral in-house, and that’s largely because hardware and software manufacturers are now offering resources specifically targeted for this market.
Faster, higher-quality colour printers are more affordable, and the results can look great.
There’s also a huge range of free resources available on the Internet, from how-to seminars to free templates for developing materials, including brochures, business cards and custom logos. So even if you don’t have a design background, you can still produce something that looks and feels professional.
Printing in-house is great for those companies or divisions that frequently need to revise their marketing materials for whatever reason. Marketing materials can age quickly, so producing marketing collateral in-house offers the flexibility to respond instantly to change while avoiding the costs that are associated with purchasing, then discarding, large quantities of materials.
Is printing in-house cost-effective? The best way to find out is to calculate how much you’d pay someone else to print your colour pages over the next two or three years. Next, pick a colour laser or inkjet printer that matches your needs, and calculate how much it would cost to print those pages yourself. (There are a variety of websites offering free cost calculators – HP has one at http://www.hp.com/sbso/productivity/color/print_cost_calc.html)